Getting Rich Online… What’s The Big Secret?
The Million Dollar Question that is on everyone’s lips.
Recently in a speech, Ev Williams explained what the internet really is, how it works, and how you too can get rich from it.
Now the truth be told, Williams is probably not the best public speaker, but his message was clear and simple:
at a time when so many internet entrepreneurs are
running around trying to do something no one else
has ever done, the real trick is to find something
that’s tried and true… and to do it better, much better.
In a recent speech Ev Williams said that he had figured out the internet. Read through the following excerpts and judge for yourself.
Make sure you don’t miss any of the nuggets!
That’s what he told the gathered tech heads at the recent XOXO conference in Portland, Oregon, and while he may have said this with tongue partly in cheek, he spent the next 30 minutes unloading his unified theory of the global computer network, an interpretation formed after 20 years of hard thinking — to say nothing of his experience creating seminal internet companies Blogger and Twitter.
The bottom line, Williams said, is that the internet is “a giant machine designed to give people what they want.” It’s not a utopia. It’s not magical. It’s simply an engine of convenience.
Those who can tune that engine well — who solve basic human problems with greater speed and simplicity than those who came before — will profit immensely.
Those who lose sight of basic human needs — who want to give people the next great idea — will have problems.
“We often think of the internet enables you to do new things,” Williams said. “But people just want to do the same things they’ve always done.”
In 1994, Williams was a Nebraska college dropout selling tutorial videos to help people get onto the net. In those videos, he described the global computer network as “a puzzle comprised of three things: computers, information, and people.” But he no longer sees it that way.
After leaving Twitter in 2011 and helping to incubate, among other things, the blog network Medium, Williams found himself rethinking his original formulation. Computers have proliferated and diversified, in size and function, to the point of being unremarkable. Information has become similarly abundant, rendering the term unsatisfyingly generic.
And after 20 years, the types of people and groups you find online are basically identical to the people and groups you find in the physical world. What’s now important are the connections between the people and the machines.
“There are hardware connections, then there are all these interactions involved with data and software,” Williams says. “And if you look at any big internet thing, you see it’s basically a big hive of connections. A Follow is a connection. A Like is a connection.
“What the internet is doing now is connecting everyone and everything, every event and every thought, in multiple ways — layer upon layer of connection.
Increasingly, everything that happens and everything we do, everyplace you go and check in, every thought you have and share, and every person who liked that thought… is all connected… and it keeps multiplying relentlessly.”
These connections aren’t just proliferating, he said. They’re proliferating in a particular direction. There’s an organising principle that explains what thrives on the internet and could potentially predict what will thrive in the future: convenience.
“The internet makes human desires more easily attainable. In other words, it offers convenience,” he said. “Convenience on the internet is basically achieved by two things: speed, and cognitive ease.”
In other words, people don’t want to wait, and they don’t want to think — and the internet should respond to that. “If you study what the really big things on the internet are, you realise they are masters at making things fast and not making people think.”
Google, Facebook, Amazon, and Apple were all excellent at delivering this sort of convenience, Williams said. They often got there by removing steps from what had once been a more complex series of actions, precisely the trick that allowed Williams’ first big invention, Blogger, to dominate how people put new content on the web.
Instead of creating a new document, saving it, manually uploading it, and viewing it in a web browser, people could simply type their content into a web form and click “publish.”
The key to making a fortune online, Williams told the XOXO crowd, is to remove extra steps from common activities as he did with Blogger.
“Here’s the formula if you want to build a billion-dollar internet company,” he said.
Take a human desire, preferably one that has been around for a really long time…identify that desire and use modern technology to take out steps.
His recent example is Uber. “How old is the desire of getting from here to there?” he said. “How hard was it really to do? They took out some steps in that process…they formed a connection between you and the driver.”
People will be people. The internet wants to give them exactly what they’re looking for. And people who understand how to channel that tendency will be disproportionately powerful.
See the full story on wired.co.uk Image courtesy of wired.co.uk
So what does it take to get rich online. What do you have to do to make your mark, create wealth and success?
- Give people what they want
- Solve problems with greater speed
- Connect everyone and everything
- Remove extra steps
- Make it fast
- Take what’s tried and make it better!
These points are the exact keys to getting rich online and if you adopt them and take action then it wont be long before you get to live your life on your own terms. One of the keys is to take what is tried instead of re-inventing the wheel.
If you have looked and are really serious about making money online then click on this link now to see a video that will help you set up your own successful long term business.